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The app allows you to analyze account activity, follower demographics (super handy for targeting campaigns!), and measure the success of your posts and Stories. Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. Beyond the audit, Iconosquare’s paid tools include analytics and scheduling, but only on Instagram and Facebook. The audit evaluates your last 30 days of posts, overall profile performance, and provides tips for areas that could use some improvement. Iconosquare offers a free audit of your Instagram business account.
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This video gives a quick overview of what it looks like and how to use it: Hootsuite Impact is available to Business and Enterprise plans. Another benefit is you can connect with Adobe Analytics and BI tools, like Tableau and Microsoft Power BI, for measurement across the customer journey. Plus, you can compare how your campaigns measure up against competitors with built-in benchmarking. This results-oriented platform provides graphs, tables, and KPI summaries, so you can clearly measure the ROI of your Instagram marketing. Up your analytics game with Hootsuite Impact.
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Hootsuite Analytics is available to Pro and Team plans. You can also monitor your account’s response time and rank Instagram comments by positive or negative sentiment. From the Hootsuite dashboard, you dig deeper into data from the past and run customizable or historical reports whenever the need arises. Hootsuite offers features that go above and beyond Instagram’s analytics tool.
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Some data disappears after 7-14 days, so consider the following tools for more detailed reporting. From the Insights tab, you can learn about who’s following you, when they’re most active, and what type of content is most popular. Instagram InsightsĬreator and business accounts have access to Instagram business tools like Insights. Hootsuite’s bulk scheduler means you can post up to 350 posts ahead of time across various channels, not just Instagram. Bulk scheduling your Instagram posts allows you to streamline your social media campaigns, giving you an opportunity to focus on other areas of your business. Save time and resources by using Hootsuite’s bulk scheduling tool. Plus, use the Best time to Publish recommendations, which are based on your unique historical posting data, to make sure you schedule your posts for the times when you are likely to get the most engagement, click-throughs, or impressions.
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With an easy-to-use interface, the Composer is a powerful publisher that comes packed with features that will help you get the most out of your Instagram posts, including editing, customizing, and, of course, scheduling. Hootsuite’s ComposerĬreate Instagram posts on the fly or schedule them for later by using Hootsuite’s Composer.
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Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.